When shopping for perfume, you will encounter abbreviations like EDP and EDT. These indicate the concentration of fragrance oils in the formula, which affects both scent strength and longevity.

Perfume Concentration Levels

Parfum (Extrait) — 20-40% oils

The highest concentration. Parfum or Extrait de Parfum contains the most fragrance oil. It is applied sparingly and typically lasts 8+ hours. It is the most expensive concentration tier.

Eau de Parfum (EDP) — 15-20% oils

EDP is the most common concentration for modern fragrances. Most products at JAMEELA are EDP. An EDP typically lasts 6-8 hours and projects well for several hours after application.

Eau de Toilette (EDT) — 5-15% oils

EDT contains less fragrance oil than EDP. It is lighter, projects closer to skin, and typically lasts 3-5 hours. EDT is often preferred for daytime or warm-weather wear.

Eau de Cologne (EDC) — 2-4% oils

The lightest standard concentration. EDC is refreshing but short-lived, usually lasting 1-2 hours.

Which Should You Choose?

For the Malaysian climate:

• Indoor settings (office, mall): EDP works well in air-conditioned spaces where the scent can develop fully
• Outdoor activities: EDT or lighter EDPs may be more comfortable in heat and humidity
• Evening events: EDP or Parfum for longer-lasting impact

A Note on Projection and Longevity

Concentration is not the only factor. The specific fragrance notes matter: woody and oriental bases tend to last longer than citrus and fresh notes regardless of concentration. Skin chemistry also affects performance — fragrances can smell different and last differently on each person.

At JAMEELA

The majority of fragrances in the JAMEELA catalogue are EDP concentration, which provides a balance of performance and value.